Marketing Manager

For one of our clients, we are looking for a Marketing Manager for Bucharest office.
Your new company
For one of our clients, multinational leading company offering a complete range of heating and water heating products, we are looking for a Marketing Manager for Bucharest office.

Your new role
The role is responsible for driving all marketing activities in Romania, defining and implementing the mid and long term marketing strategy for the country, in collaboration with Country Manager and aligned with Group Marketing strategy.
  • Lead the development and recommendations for Brand Planning and Communication Plan, in accordance to Group brand strategy guidelines, Master Plan objectives and country guidelines
  • Define and execute the brand marketing & communication strategy of Local Primary Brand, in accordance to Group brand architecture
  • Liaise with Country Senior management team to ensure marketing strategies and activities are integrated with other parts of the business and aligned with the overall objectives.
  • Lead, direct, evaluate, and develop a team of marketing and brand managers
  • Help select local agencies/printing, media, PR, ensuring effective and consistent level of services
  • Define and execute the Digital Marketing strategy, including country specific elements of the local stakeholders digital journeys, ensuring fundamental elements (social media strategy, SEO execution, SEM strategy, platform strategy) are in full accordance with Corporate practices at Marketing and Digital level.
  • Monitor, analyse and evaluate market trends, consumer behaviours and competitors’ activity to identify market opportunities. Work with Region and Group to determine need for structured Consumer Insights’ assessments and marketing researches
  • Manage product marketing activities such as definition of markets’ needs in terms of product, competitor analysis, launch of new products and commercial-technical training/information to sales force, working in collaboration with Regional Product Director and BU teams

What you'll need to succeed
  • Master’s degree in Marketing/Economics
  • At least 8 years of experience in Marketing and Sales of manufacturing multinational companies, 3 years on a similar position
  • Brand Marketing & Communication core skills
  • Media and agency management
  • Go-to-market and pricing practices
  • Know-how of market research and intelligence practices and tools
  • Product Management, Trade Marketing and POS activation tools
  • Creativity, innovation and business acumen
  • Customer orientation, creativity, lateral thinking, strategic thinking, strong analytical skills
  • Interpersonal effectiveness, persuasion and good communication skills
  • Flexibility
  • Fluency in English is a basic requirement

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.
Faceți click aici pentru a accesa Politica de confidențialitate HAYS care oferă informații detaliate despre modul în care folosim și protejăm datele personale și drepturile dumneavoastră în legătură cu acestea.


Tipul locului de muncă
Energie, utilitati si minerit

Discutaţi cu un expert

Discutaţi cu Cristina Iacob, consultantul specializat, care îşi desfăşoară activitatea în sediul Hays Bucharest
Premium Plaza, 63-69 Dr. Iacob Felix Street, 7th floor

Telefon: +40723163611

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